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Clearly Presenting Interview Quote Data

Summary

  • Clear and ethical presentation of interview quotes is essential to strong qualitative research writing.   
  • Careful choices about quote length, formatting, attribution, and context help readers understand participants' voices without losing the thread of the analysis.   
  • Thoughtful handling of verbatim and translated quotes preserves meaning while improving readability.   
  • Working with a human editor strengthens consistency, clarity, and interpretation in articles presenting interview-based research.  

How to Clearly Present Interview Quote Data in Qualitative Research Articles  

Interview data can bring your qualitative research to life—but only if it's presented clearly, ethically, and with the reader in mind. Quotes that feel confusing, cluttered, or out of context can weaken even the strongest study. In this post, we'll walk through best practices for presenting interview quote data in qualitative research articles and explain how working with a human editor can make the process easier and the final product more effective.  

Understanding Qualitative Research and Interview Studies

Research can typically be divided into two categories: quantitative and qualitative. Quantitative research focuses on numbers, measurements, and statistical analysis, while qualitative research explores meaning, experience, and perspective—often answering questions that numbers can't. 

Interviewing is one of the most common qualitative data collection methods. Interviews facilitate the gathering of information on participants' experiences, motivations, and feelings in a way that's flexible and responsive, allowing the researcher to ask follow-up questions, explore unexpected directions, and uncover unexpected themes. 

Interview-based qualitative research is often used on its own, but in mixed-method studies, it can supplement quantitative findings, adding depth and explanation to numerical trends. Its flexibility is one of its greatest strengths—and also one of its biggest challenges. 

A unique concern in qualitative research is how to present interview data clearly and responsibly. You're not just sharing what participants said; you're interpreting, contextualizing, and integrating their words into a scholarly argument. That's where careful writing—and careful editing—really matter. 

Why Work with an Editor on a Qualitative Research Paper? 

Even experienced researchers benefit from a second set of eyes, especially when working with complex interview data. With Scribendi's humanities and social sciences editing service, a professional editor brings several advantages to the table: 

  • Ensuring consistency: Participant labels, quote formatting, punctuation conventions, and tone can easily drift over the course of writing a long manuscript. An editor can catch such inconsistencies before reviewers do. 
  • Enhancing logic, clarity, and flow: An editor can also tell you whether quotes are well contextualized, whether explanations feel redundant or insufficient, and whether readers can follow the logic connecting your data to your analysis. 
  • Providing missing insights or alternative interpretations: Although an editor won't analyze your data for you, they can point out places where an additional sentence of interpretation—or a different quote—might strengthen your argument. 

What to Share with Your Editor to Ensure the Best Outcome

The more context you give your editor, the better results. Share the following information with your editor to give them a clear sense of your study and data.

  • Upload your whole manuscript, even if you only want part of it revised. Your editor needs to clearly understand your study's objective and design, as well as the scope, setting, and methodology to ensure your interview data is serving its intended purpose. Tables, figures, or appendices that could be helpful for reference can be included in your order but excluded from the word count. 
  • Clarify your interview and transcript type. How you collected and analyzed your data will influence how it should be presented. For example, thematic analysis often calls for shorter, illustrative quotes, while narrative approaches may rely on longer excerpts. 
  • Indicate whether your quotes are verbatim, lightly cleaned, or translated. Verbatim transcripts include everything from pauses and filler words to unfinished sentences. Translated quotes, however, may need careful revisions to improve readability while preserving meaning. Editors can suggest revisions in comments when meaning is unclear—but only if they understand how the data were produced. 

Refine your research with the help of an editor

Formatting Interview Quotes for Maximum Readability 

The type of interview data you include in your editing order affects how much your editor is allowed to revise it. Scribendi limits the extent to which their editors can make direct revisions to quoted material, especially verbatim quotes, to avoid altering meaning. 

For example, Scribendi editors are instructed not to revise verbatim quotes directly, while translated quotes may be gently revised for grammar and clarity—depending on the client's preference. Let your editor know upfront what level of intervention you're expecting. 

Short Quotes vs. Block Quotes 

Short quotes are usually integrated directly into your sentence and work best for highlighting specific phrases or ideas. They keep the narrative moving and help avoid overwhelming the reader. 

Block quotes are longer excerpts (often 40 words or more, depending on the style guide). These are useful when the participant's phrasing is especially rich or when context would be lost if the quote were shortened. That said, long quotes should earn their place. Avoid including unnecessary text that doesn't directly support your analysis. 

Quote Attribution 

Clear, consistent attribution is essential. Decide on naming rules early and stick to them, whether you're using participant IDs (P03), roles ("Teacher 2"), pseudonyms, or demographic labels. 

Also, keep in mind that a direct quote can illustrate a broad pattern or shared perspective, but it should never be attributed to a group.  

Quotation-Related Punctuation and Editing Conventions 

Use ellipses (…) sparingly and transparently to show omitted material. Brackets [ ] are helpful for small clarifications or grammatical adjustments that don’t change meaning. 

If you choose to use italics for emphasis, do so only when it truly matters—overuse weakens impact.  

Correcting grammar in quotes is a delicate issue. Minor adjustments may improve readability, but changes that alter meaning or tone should be avoided or clearly explained. 

Including the Right Amount of Context 

Every quote should be anchored. Make it clear what the interviewee is responding to and, when relevant, specify the interview setting—such as whether the quote comes from a focus group or an individual interview. Context helps readers understand not just what was said but why it matters. 

Before-and-After Examples: What Not to Do (and How to Fix It) 

Accuracy and clarity are key when editing interview quotes. These before-and-after examples highlight common pitfalls when incorporating interview quotes into a study and demonstrate how to improve readability without changing meaning.

1. Don't change the speaker's wording and meaning.

Original Quote

"I remember a few of us saying that if there had been more going on, chatting among us, it would’ve been easier to stay interested and active in the class."

 
Incorrect Revision

"I remember a few of us saying that if there had been more interaction, it would’ve been easier to stay [academically] involved."

Problem: The quote was overedited for concise word choice and unnecessary added context, which changed the speaker’s meaning.
Correct Revision

"I remember a few of us saying that if there had been more going on [and] chatting among us [students], it would’ve been easier to stay interested and active in the class."

Solution: Keep the original wording but include bracketed text to improve grammatical flow and provide context.

2. Don't "clean" the quote.

Original Quote

"Yeah, I think we all kind of felt like that sometimes it was easy to pay attention… Other times you’d just drift without noticing."

 
Incorrect Revision

"Yeah, I think we all felt that sometimes it was easy to pay attention and other times you’d just drift without noticing."

Problem: Removing qualifiers, filler words, self-corrections, and pauses impacts the speaker’s original tone and mood. 
Correct Revision

"Yeah, I think we all kind of felt like that sometimes it was easy to pay attention… Other times you’d just drift without noticing."

Solution: Maintain the original phrasing of the quote to ensure that the speaker’s feelings of uncertainty are represented.

3. Don't misrepresent or selectively edit the quote.

Original Quote

"I think a few of us felt the course could have done more to keep students involved during class time."

 
Incorrect Revision

"I think a few of us felt the course could have done more to keep students involved [which affected learning outcomes]."

Problem: The inserted context about learning outcomes was not evident in the original quote and changes the meaning.  
Correct Revision

"I think a few of us felt the course could have done more to keep students involved during class time."

Solution: Leave the quote as is. Ensure that specific claims are actually supported by the interview data. 

4. Don't leave out important context.

Original Quote

"Some weeks people were more interested and talking about it after, and other weeks it just didn’t come up at all."

 
Incorrect Revision

"Some weeks people were more interested and talking about it after, and other weeks it just didn’t come up at all."

Problem: No changes were applied to provide context. Without an introduction or inserted bracketed text for this quote, the meaning of "it" is unknown to the reader.
Correct Revision

"One participant pointed out a lack of consistent interest in the course readings: “Some weeks people were more interested and talking about it [the assigned reading] after, and other weeks it just didn’t come up at all."

Solution: Ensure that there is sufficient introductory information or inserted context if a direct quote doesn’t explicitly include the interview topic.  

Final Thoughts: Why a Human Editor Makes a Difference 

Presenting interview quote data is about balance: staying true to participants' voices while guiding readers through your interpretation. That balance is hard to achieve alone. Scribendi's humanities and social sciences editors understand nuance, context, and academic publishing expectations in a way automated tools can't. Work with one of our language and subject-matter experts ensure your research is presented clearly, ethically, and effectively. 

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