How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid: 2014 Edition (10th Edition)
by Brenda Bernstein
Kindle Edition: 236 pages
Publisher: Wise Media Group
>Recently added to this E-Book edition (10th Edition):
✓ Updated images and instructions for the new face of LinkedIn®
✓ Update images throughout.
✓ How to handle a change of career in your Headline (Mistake #1)
✓ What recruiters see when they look at your profile! (Mistake #2)
✓ New Inbox features & InMail Withdraw feature (Mistake #6)
✓ Guide on how to check on the legitimacy of prospective connections (Mistake #6)
✓ New information on how to connect with anyone on LinkedIn (Mistake #6)
✓ New Home page sidebar features! (Mistake #6 and #12)
✓ Fun icons and fonts to add to your Headline (Mistake #10)
✓ New recent activity feature (Mistake #12)
✓ Long-form posts (Mistake #12)
✓ New Jobs feature (limited listings) & more on the mobile job search (Mistake #15)
✓ Special tip for marketers on effective use of LinkedIn® groups (Mistake #16)
✓ New bonus tip on violating LinkedIn's Terms of Service (Bonus Tip #5)
✓ Additional languages added (Bonus Tip #7)
✓ Dimensions for any image on LinkedIn (New Appendix B)
"Unless you have the rare job that requires no communication with other human beings, you will benefit from regular and careful reading of Brenda Bernstein’s advice. She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a “must read” and “must consult” for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN.
"Brenda’s “How to Write a KILLER LinkedIn Profile” webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brenda’s insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX.
"Many people are beginning to truly understand the strategic networking power of LinkedIn, but it’s surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernstein’s e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, it’s good to know I have a resource like this for my clients to help them after they’ve left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI
"I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way it’s intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner." - Larry Megugorac, Sales Executive, Brentwood, CA
"I have read How to Write a Killer Linkein Profile a few times now, and it has truly alerted me to the power of words, the use and turn of language, and the positioning power that I can master and take advantage of as I transition into my next job opportunity. I appreciated the knowledge and hands-on expertise Ms. Bernstein has laid out in these pages and honestly wanted more at the end of the book." - Luisa Michel, CFA, Columbia University MBA, St. Louis, MO
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