Drive: The Surprising Truth About What Motivates Us
by Daniel H. Pink
Hardcover: 256 pages
Publisher: Riverhead Hardcover
List Price: $26.95
Your Price: $15.52
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Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of our lives. He demonstrates that while the old-fashioned carrot-and-stick approach worked successfully in the 20th century, it's precisely the wrong way to motivate people for today's challenges. In Drive, he reveals the three elements of true motivation:
*Autonomy—the desire to direct our own lives
*Mastery—the urge to get better and better at something that matters
*Purpose—the yearning to do what we do in the service of something larger than ourselves
Along the way, he takes us to companies that are enlisting new approaches to motivation and introduces us to the scientists and entrepreneurs who are pointing a bold way forward.
Drive is bursting with big ideas—the rare book that will change how you think and transform how you live.
- To Sell Is Human: The Surprising Truth About Moving Others
- Start with Why: How Great Leaders Inspire Everyone to Take Action
- The Power of Habit: Why We Do What We Do in Life and Business
- A Whole New Mind: Moving from the Information Age to the Conceptual Age
- Mindset: The New Psychology of Success
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