Living Color: The Biological and Social Meaning of Skin Color
by Nina G. Jablonski
Hardcover: 178 pages
Publisher: University of California Press
List Price: $29.95
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Richly illustrated, this book explains why skin color has come to be a biological trait with great social meaning a product of evolution perceived by culture. It considers how we form impressions of others, how we create and use stereotypes, how negative stereotypes about dark skin developed and have played out through historyincluding being a basis for the transatlantic slave trade. Offering examples of how attitudes about skin color differ in the U.S., Brazil, India, and South Africa, Jablonski suggests that a knowledge of the evolution and social importance of skin color can help eliminate color-based discrimination and racism.
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