Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely
Paperback: 384 pages
Publisher: Harper Perennial
List Price: $15.99
Your Price: $12.07
Availability: Usually ships in 24 hours
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?
When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?
In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.
- The Paradox of Choice: Why More Is Less
- The Upside of Irrationality: The Unexpected Benefits of Defying Logic
- Thinking, Fast and Slow
- Influence: Science and Practice (5th Edition)
- Nudge: Improving Decisions About Health, Wealth, and Happiness
Scribendi offers Books and Software in association with Amazon.com. Portions copyright Amazon Inc. and its affiliates used under license.