BCOM (with CourseMate Printed Access Card) (Engaging 4ltr Press Titles for Communication)
by Carol M. Lehman, Debbie D. DuFrene
Paperback: 288 pages
Publisher: South-Western College Pub
List Price: $64.95
Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM4 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM4 provides business expanded coverage on technology and social media, abundant real world examples, and model documents to guide student's writing practice.
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